Testing savvy new ways to say: ‘Hey, look at me!’ - The Boston Globe

Testing savvy new ways to say: ‘Hey, look at me!’ - The Boston Globe


Testing savvy new ways to say: ‘Hey, look at me!’
Young entrepreneurs push marketing’s edge

Four young entrepreneurs — three recent college graduates and one student — own and run five businesses from a single office on Commonwealth Avenue. It’s an unconventional operation for any group of business owners, much less one where the average age is 21. This summer it got even odder: They started filming an online reality series about their day-to-day dealings as a way to draw attention to their companies.

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